Google launches dedicated portal for elections in India

Search engine major Google has announced the launch of a dedicated election portal in India for Indian voters on November 28, Thursday. The Elections Portal will serve as a one stop destination to help voters get answers to their elections and voting-related queries to make an informed decision for the upcoming General Election in India slated to be held on May next year.

The election portal  http://www.google.com/elections/ed/in will assist Indian voters to understand the electoral process, get access to all the news related to elections and politics in India, get detailed information on specific political parties and many more.

Explaining the need for the portal, Chetan Krishnaswamy, head of public policy and government relations, Google India, wrote in the googleindia blog, “Election-related search queries on Google have shown a considerable increase and the interest in news information related to elections and politics have started to peak.”

In the first phase of the launch, the portal will cover news information and videos related to state elections for Chhattisgarh, Delhi, Madhya Pradesh, Rajasthan and Mizoram covering news from leading publications and broadcasters both in English and Hindi.

With over 200 million Internet users in the country at present, the Internet audience in India has reached a critical scale and will most likely play an important role in influencing the decisions of a large proportion of the urban Indian population in the upcoming elections.

Elections related search queries on Google have shown a considerable increase and the interest in news information related to elections and politics have started to peak. Leading political parties are active on most social media platforms, and users will be able to access all the information sent out by the political parties on platforms like YouTube, Google+ and connect directly with the candidates in their constituency.

Earlier this month, social networking site Facebook joined hands with the Association for Democratic Reforms to help the voters access election candidates’ criminal, financial, educational, professional information directly on their mobile via Facebook using USSD technology.

Facebook has also launched ‘Register to Vote’ feature, which seeks to promote its users to exercise their voting rights.

The feature encourages users to add on his/her Facebook timeline as a life event that the person has registered to vote and share this story with other connected users.

Leading political parties are active on most social media platforms, and users will be able to access all information sent out by the political parties on platforms like YouTube, Google+ and connect directly with the candidates in their constituency.

Probably days are not far away when one can exercise his or her voting rights from the comfort of home and there will be no incidents of poll rigging or poll violence.

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