The first ever “Misti Utsav” (Sweet Festival) organized by Durgapur Municipality Corporation (DMC) at the Gandhi More Mela Maidan turned out to be a massive hit and virtually rocked the industrial town of Durgapur.
The two-day sweet festival ended yesterday (January 5) amidst a univocal lamentation as to why the festival had been for two days only.
The Misti Utsav was inaugurated on 4 January showcasing traditional Bengali sweets originating from different South Bengal districts. From the very first day, in fact from the very first hour the festival witnessed unprecedented rush.
A total of 35 confectioners from across the districts took part in the Misti Utsav where famous traditional sweets like Mihidana and Sitabhog from Burdwan, Langcha from Shaktigarh, Sarpuria and Sarbhaja of Krishnagar, Raskadambo of Malda were a big hit.
Stocks got exhausted as the crowd went crazy over traditional Bengali sweets from South Bengal districts. More than Rs 10 lakh worth sweets were sold in just two days.
Mr Adhar Chandra Das’s pavilion at the Misti Utsav ground was the largest croud puller and made the industrial city wait in long queues. It had Krishnagar’s Sarpuria – Sarbhaja and stocks were exhausted within three hours on the opening day itself. Yesterday, they had to bring in more stocks to meet the craze. Even then at least 400 revelers were seen waiting in front of the counter in the last hour of the festival.
Mr Das said: “We have been in the trade for the past 112 years and we are amazed to see the craze here. Our product was accommodated as the dark horse. We have sold more than 50,000 units in just two days here.”
Burdwan’s Sitabhog – Mihidana, Shaktigarh’s Langcha among other varieties also competed besides the innovative Malai Laddu brought to the fair by Mr Kuntal Hazra of Nigon in trouble-ravaged Mongalkote near Katwa.
Mrs Anindita Mukherjee, chief mentor of the ‘Misti Utsav.’ said: “This is a collaborative market to showcase Bengal’s traditional sweets.”
Mr Apurba Mukherjee, Mayor, Durgapur Municipal Corporation said: “I am a diabetes patient but couldn’t stop myself from attending the festival where sweets with on which we grew up are brought together.”