Marketing manager job in Asansol near Durgapur

Vacant Job Post Name – Assistant Manager Marketing

Job Location – Asansol near Durgapur in West Bengal

Name of Company – Varun Beverages Ltd

No. of Job Openings – 01

Salary – Not disclosed and is negotiable.

Job Description:

  • Market Mapping
  • Ensure maximum brand visibility.
  • Manage visibility budgets within the approved budget to assist in delivery of company’s targets.
  • Make a Track on the spend vs. budgets by unit.
  • Significantly upgrade image and visibility in the market.
  • Products launches/Promotions, Brand Management, B.T.L. activities
  • Competitor Brand Analysis (in terms of Communication claims, Promotional activity, Media Spend, Pricing & Margin, New Launches)
  • Provide Support to the unit teams through coordination with suppliers for timely on field execution of all signage drives related to either visibility or promotion in the market place.
  • Develop quality signage vendors across all units and ensure adherence of standards across all units through constant vendor development and back- checks
  • Explore new avenues of creating distinct / clutter breaking visibility in the Market Place.
  • Track signage index to competition by markets and draw strategies for corrections basis available resources.

Industry – FMCG / Foods / Beverage

Functional Area – Marketing, Advertising, MR, PR, Media Planning

Role Category – Marketing

Role – Marketing Manager

Desired Candidate Profile:

  • Educational Qualification – Graduate in any stream. Candidates with MBA/PGDM preferred.
  • Candidate should have an experience of min 2 yrs in Marketing of a FMCG industry.
  • Capable of team management
  • Must be result orientated
  • Must be able in driving Sales with Cost Effectiveness
  • Should be capable of effective Fund Management
  • Should have a good co-ordination with other Departments
  • Should have good communication and Interpersonal Skills

Company Profile:

Hut/KFC/Costa Coffee /Cream bell/Budweiser/DPS through its operations in Food, Beverage, Dairy, Alcobev, Healthcare and Education business verticals. RJ Corp, besides having operations in domestic market, has global presence, particularly in Nepal, Srilanka and Africa. Strong Customer Focus and Consistent quest for quality has led RJ Corp to attain and sustain leadership positions in its areas of operation. Varun Beverages Ltd. is one of the flagship companies of RJ Corp and is involved in Manufacturing and Distribution of products under the umbrella of PEPSICO brand.

Varun Beverages Ltd., manufactures and markets Pepsi brands of carbonated and non carbonated soft drinks and packaged drinking water with more than a third of Pepsi”s business in India .The beverage portfolio includes iconic refreshment brands Pepsi, 7UP, Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, juice based drinks Tropicana, Tropicana Twister, Slice. Also Leher Soda among local brands. Varun Beverages is Pepsi”s largest bottling partner and a key contributor to the multinational’s success in India

Contact Details

Email Address –

How to Apply – Send your detailed CV at the email address given above.

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